Win This Space 2019 Winner

Congratulations to Jonathan and Celine MacKay, owners of Sustain and grand prize winners of Win This Space 2019!

The Win This Space grand prize package is valued at more than $40,000 and includes a downtown storefront free for a year.

Sustain is an eco-lifestyle retail store with a modern, triple bottom line and conscious consumer platform.  Born out of a quest for better, more sustainable, non-toxic products, Sustain is positioned as a resource for those in any stage of their sustainable and wellness journey. It is a source of trust where the consumer can avoid wading through all the green-wash and misinformation and purchase offerings with absolute confidence that have been vetted with great scrutiny.

Sustain is looking to build on the success of their eco lifestyle concept store in Huntsville, a store that has everything a family needs to support zero-waste, plastic free, non-toxic, sustainable lifestyles. Their goal is to expand their concept to Peterborough, which they describe as an eco-progressive, vibrant community. For more information visit

“This is our third Win This Space and each year I’m inspired and impressed by the interesting businesses people are entering into this competition,” says Terry Guiel, Executive Director of the Downtown Business Improvement Area. “Congratulations to Jonathan and Celine! We are confident in their business proposal and we know this community is going to embrace this new store.”

Sustain was selected by the Win This Space judges who evaluated the top 10 applicants to the program. The top 10 spent the last three months fine-tuning their proposals at workshops focused on marketing, financial planning, and business plans.

“We only have one storefront to give away, but we have ten great businesses who have been refining their business plans and getting connected with the amazing business services available in our community at places like Peterborough and the Kawarthas Economic Development, Community Futures Peterborough, and the Greater Peterborough Chamber of Commerce,” says Guiel. “Each year we’ve had several of our finalists open and I know we’ll see this trend continue.”

We would like to thank the Win This Space 2019 judges:

• Judy Byrne — Owner of Hi Ho Silver
• Jeff Cox — President of Brant Office Supply
• Gail Moorhouse — Executive Director, Community Futures Peterborough
• Michael Konopaski — Managing Director, Inclusive Advisory
• Mike Watt — Owner of Flavour Fashion, Save Our Soles and Providence
• Suzanne McCrimmon — Director of Business Development, Peterborough & The Kawarthas Economic Development
• Sasha Lai-Svirk — Director of Digital Health, Outpost379
• Mike Stock — Intern Architect at Lett Architects

The Win This Space competition is a Peterborough DBIA initiative in partnership with Peterborough & the Kawarthas Economic Development, Community Futures Peterborough and Shorelines Casino Peterborough.

Win This Space would not be possible without the generous support of our sponsors:

Monthly Adopters

• Peterborough Downtown Business Improvement Area
• Community Futures Peterborough
• Peterborough Community Savings
• Ashburnham Realty
• Shorelines Casino Peterborough
• Peterborough & the Kawarthas Economic Development
• Inclusive Advisory

Gold Sponsors

• StudioPTBO
• WCKD Marketing
• Birchview Design
• LETT Architects
• NV Media
• Greater Peterborough Chamber of Commerce
• Sofie Andreou & Associates
• Ontario Carpet Supermart
• Red X Technologies
• Inclusive Advisory
• SmartCell/Zomaron

Silver Sponsors

• The Publican House Brewery
• MossWorks Photography
• Women’s Business Network of Peterborough
• Marketing.Ink
• Brant Basics
• Commercial Press and Design

Media Sponsors

• Moving Media
• Oldies 96.7
• 90.5 Extra
• Snapd Peterborough
• KawarthaNOW
• The Wolf 101.5
• Global Peterborough
• Fresh Radio 100.5
• PTBOCanada
• Peterborough This Week
• Peterborough Examiner

For more information, visit