Shop local, shop

There’s a new digital marketplace to help you shop local online —

The Boro is all about making it easier to find your local favourites, because when you shop at a downtown Peterborough business, everyone wins. Order from that restaurant you love, shop the latest styles and trends, support a local business with a gift card, or even stream a class from those who keep you strong. Find what you need or want, all at your fingertips.

On The Boro, you can:
• Shop 35,000+ items online
• Give local with 100+ local gift cards
• Dine at home with 1,200+ menu options
• Enjoy 180+ options for wine, beer, and coolers

This digital marketplace currently hosts more than 130 local businesses with more being added daily.

Visit and shop local online.

“The Boro creates a convenient way for people to shop downtown from the comfort of their homes,” says Joel Wiebe, DBIA Communications Manager. “We want people to stay safe and stay at home, which means a lot of people are shopping online. The Boro gives you a central place to shop online locally.”

This new website is an initiative of the Peterborough Downtown Business Improvement area with the support of Community Futures Peterborough and has been created with local agency WCKD Marketing.

“The response from this community to rally around and support our local businesses has been amazing,” says Terry Guiel, Executive Director of the DBIA. “Let’s keep that up and shop local when we shop online.”

As part of the program to help more businesses meet their customers online, the DBIA brought back Digital Main Street on March 23, a program that saw a lot of success last summer in moving local businesses ahead into the digital world. The new, revised program, made possible by the Peterborough DBIA and Peterborough & the Kawarthas Economic Development, is available to all businesses in the City and County of Peterborough to help them achieve their digital business goals. These goals include setting up online gift cards, creating online stores and commerce sites, putting menus online, updating Google listings, setting up online meetings, and more. This program, which is run by 123 Digital Power, will help more local businesses not only deal with the current crisis, but prepare them for the future.

“The businesses in our community are rising to the current challenges and adapting,” says Gail Moorhouse, Executive Director of Community Futures Peterborough. “It’s important for our local businesses to meet their customers where they are — which right now is at home. Community Futures Peterborough wants to encourage and support more businesses to offer their products and services online. We also want the community to know that they can shop online and continue to shop local.”

The DBIA rolled out on March 25 as a program to help people support their local businesses with gift cards. This site currently features 94 local downtown businesses that you can support by purchasing gift cards directly through that website. One of the biggest challenges faced by local businesses is the expenses don’t stop when the lights are turned off and the door is locked. One thing people can do to support them is buy gift cards and certificates now and spend them later when they reopen. This allows the businesses to have some cashflow to help cover current expenses. To date, people have purchased more than $50,000 in gift cards through this website, supporting local businesses at a crucial time.

For every $100 that you spend locally, up to $48 stays in our community, as compared to just $14 when you shop at a big box store, and keeping our dollars circulating locally is key to the economic health of our community.