New Downtown Gift Card

There’s a new gift card that can be used at more than 65 shops, restaurants, and services in Downtown Peterborough.

Starting today, Downtown Dollars are now available as a prepaid credit card for shopping local on-line or in-store this holiday season. Downtown Dollars is a program of the Downtown Business Improvement Area and can be used with participating downtown retailers, restaurants, pubs, bars, salons, and galleries.

Downtown Dollars are available for purchase at or directly at the Downtown Business Improvement Area office at 313 Water Street. For inquiries, call 705-748-4774 or email

“Our Downtown Dollars have long been a popular gift route,” says Terry Guiel, Executive Director of the DBIA. “Being able to load them onto a card really takes this program to the next level and will make for a better customer experience, which will work out to more local spending.”

The program is expected to help increase spending at local downtown businesses. Consumers spend an average of 65% more than the value of a gift card when making a purchase. People like to explore with a gift card, with typically 15% of gift card redemptions made by customers trying a business for the first time.

The card that the DBIA will be using for the Downtown Dollars program is made of 50% recycled material. When your card is depleted, drop it off at participating retailers or the DBIA office to be sent away for recycling.

This initiative goes hand in hand with the DBIA’s online marketplace – the The Boro is all about supporting the local downtown small business owner and making it easier for the public to find their local favourites, because when you shop at a downtown Peterborough business, everyone wins. Order from that restaurant you love, shop the latest styles and trends, support your favourite local business with a gift card, or even stream a fitness class from those who keep you strong. Find what you need or want, all at your fingertips. This digital marketplace currently hosts more than 140 local businesses.

For every $100 spent locally, up to $48 stays in our community, as compared to $14 when you shop at a box store.