Enbridge Gas sponsors Digital Main Street program for local businesses

August 19, 2020 — Enbridge Gas is sponsoring Downtown Peterborough’s Digital Main Street program to assist local businesses through the COVID-19 crisis.

The Digital Main Street program is a Toronto-based, province-wide initiative to assist local main street businesses at no cost to improve their online presence.

The Peterborough Downtown Business Improvement Area has hired a three-person Digital Service Squad to work with local businesses to develop their Google My Business profile, enhancing their social media presence and provide support for basic website and e-commerce set-up. The squad also helps businesses apply for up to $2,500 toward digital investments with the Digital Transformation Grant.

Enbridge Gas, a long-time supporter of community-based activities, came on as a sponsor of the Ontario 55+ Summer Games that was to be held in Peterborough this August. With the cancellation of the games due to the COVID-19 crisis, Enbridge Gas offered to redirect their $6,000 sponsorship of the games to support businesses in Peterborough.

“At Enbridge Gas, we feel strongly about working with our neighbours to make our great communities even better,” said Steve McGivery, Director of Operations at Enbridge Gas. “We are proud to support local business in the City of Peterborough through these unprecedented times.”

Assistance from the Digital Service Squad is available to all local businesses, not just DBIA members. The grants associated with Digital Main Street have several conditions, including a physical location near the downtown core or Village BIA.

“We’ve been running Digital Main Street in various forms since mid-March because it’s an ideal platform for helping our local businesses modernize in a way that not only helps them through this current crisis, but positions them to be stronger for the future,” says Joel Wiebe, DBIA Communications Manager. “Having Enbridge Gas offer their support with a sponsorship early on in the program really helped us get the Digital Service Squad up and running.”

The Digital Main Street program is 100% free for local businesses thanks to the support of Enbridge Gas, FedDev Ontario, the Ontario Business Improvement Area Association, Peterborough Economic Development, and the Peterborough Downtown Business Improvement Area.