One City Peterborough

One City Peterborough

One City Peterborough is a partnership between the DBIA and Warming Room Community Ministries with the support of the City of Peterborough Social Services Division, United Way of Peterborough & District, Wild Rock Outfitters and Cherney Realty.

This initiative takes a two-part approach to making downtown Peterborough a stronger and more welcoming community hub for everyone. One part is the One City Team which is made up of individuals with various barriers to employment who are hired to enhance the downtown streetscape through added cleaning efforts. This team walks through downtown picking up loose litter and cleaning messes in public spaces in the busiest area of the city. The other part of One City Peterborough is the employment of outreach workers who assist people downtown with a focus on helping those facing homelessness, social exclusion, and mental health issues. The outreach workers assist by building relationships and providing information on services available locally. The outreach workers are also available to assist local businesses and the community as a whole by providing services like directions and information regarding local businesses. Both teams are managed by Warming Room Community Ministries.


Holiday Shopping Passports

Here’s how it works: every time you spend $10 at a participating business, a box on your passport will be stamped. When your passport is filled (20 stamps), complete the form and drop it off at a ballot box at one of the participating businesses. Each completed passport is a ballot for a draw to win downtown money. There are more than 140 participating businesses downtown.

We give away three early bird prizes of $500 in downtown money on the first, second and third Wednesdays of December and give away the $1,500 grand prize on the second Wednesday of January.


Win This Space

Win This Space is a contest where entrepreneurs compete to win a downtown storefront free for a year. Participants send in a 1 – 3 minute video which allows our panel of judges to narrow it down to 10 finalists. The 10 finalists then go through a series of workshops on building business plans, creating marketing plans and financial forecasting. Our monthly adopter sponsors generously each cover a month’s rent and our additional sponsors add further value to the top prize with with thing likes marketing expertise, office supplies, advertising, and financial services.

The Win This Space competition is a Peterborough DBIA initiative in partnership with Peterborough & the Kawarthas Economic Development, Community Futures Peterborough and Shorelines Casino Peterborough.

Get all the details at


Downtown Money

Looking for the perfect gift? We have downtown money! Available in $25 and $50 increments, downtown money can be used at most DBIA businesses with the exception of the LCBO, Freshco, and business within Peterborough Square.

Each year we give away thousands of dollars in downtown money as prizes and we have businesses and public organizations that purchase thousands of dollars in downtown money for employees and to give away as prizes.

Let us know if you would like to purchase downtown money.

How it works:

Take your downtown money to any of our businesses (with the exception of the LCBO, Freshco, and business within Peterborough Square) and use it like cash. We ask that you use the full amount of the money when making a purchase, rather than asking for change.

Please call us at 705-748-4774 if you have any questions about how to spend downtown money.